PUR Voice of Water

Health-conscious consumers have a lot of misconceptions about water. So who better to speak up about what water really wants than water itself?

The PUR Voice of Water online campaign gave consumers a fun, engaging way to learn about the secret life, musings, and personality of water. Through a simple, yet informative Q & A session, PUR.com visitors could fill up on what makes water go, and see how PUR filters work hand in hand to reinforce these ideals.

The PUR Voice of Water campaign not only gave the brand a unique way to reach its target audience and extend time on site, but also provided an answer to the timeless question, “What’s water’s sign?”

Awards

  • Outstanding Website
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Bridge Worldwide, a WPP digital and relationship marketing agency, was named one of the
Top 25 Best Companies to Work For in America in 2006, 2007, 2008, and 2009 by the Great Place to Work Institute.