Bridge Worldwide's "Can Hands" Wins Gold at the 2009 Cannes Lions Awards

Bridge Worldwide’s “Can Hands,” created for Procter & Gamble’s Pringles brand, received a prestigious Gold Cyber Lion at the 2009 Cannes Lions Awards. This was the first Gold Cyber Lion win for any Procter & Gamble brand, and Bridge Worldwide’s first submission to the Cannes Lions competition. The prestigious Gold Lion is considered by many to be the most coveted award in advertising. Only a handful of Gold Lions were awarded from the thousands of entries received in this highly competitive Cyber category.

As described in the entry, “Can Hands” is a rich media banner ad that shows a young online audience how fun and eccentric—and even downright weird—life with Pringles can be. As users click on the banner again and again (and again and again), they go deeper and deeper into a story with surprises at every turn, without ever leaving the ad. This tactic engages consumers in creating and participating in the brand experience, making the banner ad entertaining and fun, while leveraging the product benefits. In consideration of the banner’s merits, the judges cited “beautiful and clever copywriting that had the power to engage the judges for more than five minutes.”

Reflecting on the honor, Chief Creative Officer Peter Schwartz commented, "Pringles 'Can Hands' is exemplary of our creative mantra: great ideas, beautifully executed in new and innovative ways."

Winners of the Cyber Lions Awards were announced on Thursday, June 25, 2009.

To see the complete list of Gold Cyber Lions winners, please visit: http://work.canneslions.com/cyber/?award=2

Bridge Worldwide is a leading interactive and relationship marketing agency based in Cincinnati, Ohio. Advertising Age ranks Bridge Worldwide among the Top 40 Digital Agencies in the country. The company’s client list includes several FORTUNE 500 companies, such as Procter & Gamble and ConAgra Foods. By creating programs that improve the lives of consumers, via our Marketing with Meaning philosophy, Bridge Worldwide seeks to create lasting bonds between our clients’ brands and consumers. This leads to sustainable growth and profitability for our clients.

For more information, please contact Jonathan Richman, Director of Business Development, at 513.253.1295 or j.richman@bridgeworldwide.com.