Bridge Worldwide Closes Out Awards Season with a Bang

Bridge Worldwide announced today that the digital agency won the 2009 Eyeblaster North America People’s Choice Award and the 2009 North America Judge’s Award for their creative work on the Pringles® “Can Hands” campaign. Eyeblaster Awards are among the most prestigious and longest-running celebrations of digital excellence in online advertising, focusing on the work of creative and media agencies, advertisers, and publishers worldwide. In addition, Bridge Worldwide won a W³ Silver Award for their work on the Healthy Choice® Fresh Mixers™ “Working Lunch” campaign.

“We’re thrilled to see the Pringles “Can Hands” work recognized again,” said Jason Bender, Creative Director at Bridge Worldwide. It shows that brands can benefit by using nontraditional, unexpected vehicles—like a banner ad—to deliver content and entertainment. Consumers appreciate that, to the benefit of the brand.”

Eyeblaster recognized the Pringles “Can Hands” campaign as a brilliant example of how creative can drive user interaction. In its eighth year, more than 75 campaigns from at least 15 global markets were in the running for the Eyeblaster competition. The campaigns represented the best in digital advertising, which crossed channels, borders, and formats, including long-form video, home page takeovers, and social-media integration. The campaign consists of a rich-media banner ad that shows a young online audience how fun and eccentric—and even downright weird—life with Pringles can be. As users click on the banner again and again (and again and again), they go deeper and deeper into a story with surprises at every turn, without ever leaving the ad. This tactic engages consumers in creating and participating in the brand experience, making the banner ad entertaining and fun, while leveraging the product benefits. There were more than 100,000 banner visits in 24 hours. Visit www.awardshome.com/cannes2009/pringles/can-hands.html to view the ad.
 
For the Healthy Choice Fresh Mixers “Working Lunch” campaign, the W³ Awards acknowledged Bridge Worldwide for their creative efforts in combining the elements of live streaming video, improvisational comedy, and real-time digital interactivity, a first for the advertising and entertainment industries at large. “Working Lunch” provided business professionals everywhere an opportunity to enjoy lunch at their desks while watching multiple short improv sketches and even controlling the content. Visit http://awardshome.com/w3-2009/working-lunch/ to view the videos. Sanctioned by the International Academy of Visual Arts, the W³ Awards is the first major Web competition that is open to the biggest agencies, the smallest firms, and everyone in between. In its fourth year, the W³ Awards received nearly 3,000 entries from ad agencies, public relations firms, interactive agencies, in-house creative professionals, web and graphic designers, and web enthusiasts.

About Eyeblaster
Eyeblaster is a leading independent global provider of online campaign management solutions and services that enable customers to manage campaigns across all digital-media channels. Headquartered in New York, Eyeblaster has 36 offices serving all major markets worldwide. This footprint allows Eyeblaster customers to deploy global campaigns with guaranteed service levels, publisher acceptance, and integrated metrics. The company is the only publisher-independent provider in the field, as well as the only one certified for compliance with the three IAB measurement guidelines: ad serving, video, and rich media. Visit www.eyeblaster.com for more information.

About the International Academy of Visual Arts
The International Academy of Visual Arts (IAVA) is an assembly of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. The IAVA sanctions and oversees awards and recognition programs including the Communicator Awards, Davey Awards, and the W³ Awards, to identify and reward excellence in the visual arts. Visit www.iavisarts.org for more information.

About Bridge Worldwide
Bridge Worldwide is a leading digital and relationship marketing agency based in Cincinnati, Ohio, and is a member of the WPP network, the second-largest agency holding company in the world. Serving clients with their Marketing with Meaning philosophy, Bridge Worldwide seeks to create lasting bonds between brands and consumers that lead to sustainable growth and profitability. Advertising Age ranks Bridge Worldwide among the Top 40 Digital Agencies in the country. In addition, Bridge Worldwide has been named one of the Best Small Companies to Work For in America for four consecutive years. The agency’s client list includes several FORTUNE 500 companies, such as Procter & Gamble, Abbott Nutrition, ConAgra Foods, and Kroger. For more information, visit www.bridgeworldwide.com and follow company updates on Twitter: @BridgeWorldwide.  

Media Contact
Meghann Craig
Communications Associate
Bridge Worldwide
Phone: 513-824-6237
Email: m.craig@bridgeworldwide.com