Bridge Culture
We work hard. But that doesn't mean we can't play even harder.
We're creative, expressive people. And that isn't limited to the creative department. To us, "fun" means being heard in a variety of ways. It's why you won't find many walls in our offices. Believe it or not, work is more effective that way. And exciting.
Bridge employees live and own the culture. That makes for a pretty cool place. Come in, check out the view, and let us know what you think.
Employee Blogs
Why I’m out of Foursquare, and Why Some Apps Succeed
Marketing with MeaningAnd so another personal venture into the new is complete. Following in the footsteps of services such as Second Life and Pointcast, I have now decided that Foursquare is no longer for me. It has gone down a personal “hype cycle” in my life–going from interesting to integral to ignoble in just a few months. Where once I was checking in with glee and sharing my whereabouts with new collections of friends, now I’m moving on with life and onto Facebook Places. My personal journey is one that others have also reported, and I think a look into why Foursquare worked for a while, and how others continue to be a part of my life, shows a path to meaningful platforms.
New Mobile Ad Formats: Working Hard vs. Hardly Working
Marketing with MeaningLike a lot of people in the digital marketing industry, I’ve spent a lot of time looking ahead into new advertising formats to help my team and clients understand where the future might take us. Mobile is one specific area that has taken a lot of my attention lately. Starting with the iPhone, we have seen how a well-designed device, fast (3G) connection, and app development/download platform have done for mobile users what broadband did for Internet access. Consumers are used to upgrading their mobile devices rapidly, and the draw of smartphones is expanding rapidly. Nielsen recently projected that U.S. smartphone penetration will surpass 50% in 2011.
Recent Pictures
