Bridge Culture
We work hard. But that doesn't mean we can't play even harder.
We're creative, expressive people. And that isn't limited to the creative department. To us, "fun" means being heard in a variety of ways. It's why you won't find many walls in our offices. Believe it or not, work is more effective that way. And exciting.
Bridge employees live and own the culture. That makes for a pretty cool place. Come in, check out the view, and let us know what you think.
Employee Blogs
NASCAR Marketing Dept: Be Careful What You Wish For
Marketing with MeaningA few months ago I was watching ESPN’s SportsCenter in the morning while getting ready for the day and stopped in my tracks when I heard NASCAR CEO and Chairman Brian France tell a group of reporters at a press conference that the circuit would be changing its rules to allow more “bump drafting” during its races in the year ahead. To quote France directly:
Ockham’s Razor Meets Pharma Marketing
Dose of DigitalOckham’s Razor: Pluralitas non est ponenda sine necessitate; Plurality should not be posited without necessity. The principle gives precedence to simplicity; of two competing theories, the simplest explanation of an entity is to be preferred. (via Encyclopedia Brittanica).
The 10 Scariest Pharma and Healthcare YouTube Videos
Dose of DigitalA while back I wrote a post called “8 Tips to Help You Own YouTube s Search Results.” I wrote that post for a number of reasons, but one of the main reasons was because I was very disappointed by many of the videos that showed up at the top of YouTube searches for health-related topics. For pharma and healthcare companies, physicians, and consumers, these videos can be classified as nothing but scary. They aren’t scary in a “Friday the 13th” sort of way, but rather scary in that these are the videos that people are seeing when they search for common medical conditions or treatments on YouTube. They are scary in that this is the advice and information they likely include in their treatment decision making process. I’m doing this post today to further emphasize what’s at stake if we aren’t ensuring that high quality, high credibility content is showing up at the top of YouTube search results.
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