The Bridge Brand
We're glad you're here. Now you might be wondering what we do, exactly. We create Marketing with Meaning to help you build relationships with your consumers. What else makes us different? See what Jay and the fellas have to say.
JAY WOFFINGTON
Hey! Welcome to our website. Glad you guys came to check us out. My name is Jay Woffington. I'm the President and CEO here at Bridge Worldwide. So, what does that mean I do? It means I make connections for people, I coach people, I'm responsible for some of our client work, and I'm really sort of the architect and chief champion of our culture. We've created a place where it's very employee-generated culture, so in the era of employee-generated media, our culture really is built by every single employee that's here. And that means that, yes, it's very ambitious and we value winning and we want to do really important work, but at the same time, we like to have a lot of fun in what we do. And each person is really responsible for bringing that out. The idea is that we really enjoy each other and enjoy working together. And as part of that, probably the award that we're the most proud of, in addition to all of our creative awards, is we've been named one of the Top 25 Best Places to Work in America for three consecutive years, so I think that speaks for itself.
BOB GILBREATH
Hi, I'm Bob Gilbreath. I am Chief Marketing Strategist here at Bridge Worldwide. My role here is really to head up two of our groups within the company. One is the Account Services group, which leads all client relationships and is that main point of contact for our clients. And the second group I head up is the Strategic Planning group, and that is another organization that's really more focused on bringing specific strategic planning skills to the table, helping our clients define how to build their business using digital and relationship marketing, and helping uncover what's new in the space that we can take advantage of as a company and for our clients as well.
MICHAEL GRAHAM
My name is Michael Graham. I'm the Chief Operating Officer. What that means here is I get responsibilities for a lot of things, but primarily it's about making this place work well. I do get responsibilities for Human Resources management, and we take that very seriously at Bridge. And as a matter of fact, I would say that the one thing that differentiates our company from a lot of other agencies out there is not only our people, but the way our people work together. We've been honored to be named, for now three years in a row, as one of the Top 25 Best Places to Work in America for smaller companies. And that's really reflective of the skills, talents of our people. And it really shows how they can do great things working together. That's very beneficial not only for everyone who works here, right, `cause no one wants to go to work every day in a place that isn't a great place to work, so we have good benefits that way, but it's also important for our clients because it is really fun for our clients to get work done through Bridge Worldwide because they're working with a bunch of people who are switched on and really care about what they do. They care about each other, they care about what they do, and they care about our clients, too. So that's my oversight role, is in a lot of those areas, and that's what I bring to the table every day, and that's what makes me proud about working at Bridge Worldwide.
STEVE FADER
Hi, I'm Steve Fader. I'm the Chief Financial Officer here at Bridge Worldwide. I've been with Bridge now 24 years and it's been truly a great experience for me personally. I've enjoyed the work here, working with the people. It's a great environment and it continues to get better every year. Some of the responsibilities that I have are to provide timely and accurate information to the entire staff so that they can make good decisions on behalf of Bridge as well as on behalf of our clients. Some of the other things that we need here, that I am responsible for, are to have good internal controls so that those decisions that we make are appropriate and don't really get us going down a path that we don't want to be necessarily facing.
PETER SCHWARTZ
Hi, my name is Peter Schwartz, Chief Creative Officer. I've been with the company for 25 years. I'm founder of Bridge Worldwide. And I have the privilege and the fun of working with the creative group. We have 60 really fun, energetic, creative people who live and breathe in their brands, who are challenged every day with coming up with great ideas and working with technologists to implement them, and so we have what I would call a highly collaborative model working with various disciplines to bring excellence to our clients, and so for a Creative, that means that, ideally, you are challenged every day in bringing the idea to the table, working from really smart insights with research, working with technical disciplines to bring innovation to your work, working with designers and copywriters to define and bring to life ideas in an exciting way. And we work with some of the best brands in the world.
MICHAEL WILSON
Hi, I'm Michael Wilson, Chief Technology Officer here at Bridge Worldwide. I'm responsible for the technology vision and the technological leadership for our agency and some of our partners. I, day to day, run an organization of close to 40 technologists that deliver all kinds of Internet software on many, many different platforms from Java to .Net to PHP on platforms like Microsoft, Linux, and Unix. We've really created what I think is a great organization here that can do unbelievable things in the Internet space. My group is great because I think we actually built a software development company inside an advertising agency. And that allows us to bring applications and tools and experiences that people want to use to them kind of sponsored by that brand content. And that allows us to actually provide useful and interesting things that people want to interact with online, and do it in a way that doesn't cost them anything, and at the same time providing a benefit for the brands that sponsor the work we do.